I am a digital marketer with six years of experience across digital and social, with an emphasis on social media, strategy and campaign planning. I've honed my skillset at leading digital agencies 360i, VaynerMedia and Laundry Service, working on countless Fortune 500 brands.
My expertise covers a wide variety of verticals, including e-commerce, beauty, luxury brands and spirits, tech, CPGs, energy and pharma.
CONSULTING & EXPERTISE
Content ideation and execution across all major platforms on a campaign and evergreen basis
Community development and management
Reporting and analytics
Working with media partners to develop custom content and native advertising solutions for client campaigns
Manage relationships with major vendors and social platforms
Planning, briefing and implementing strategies for new-to-market and established brands
Creating digital solutions for tangible brand challenges
A data and insights-driven approach to strategy
Relationship development and management with both micro-level and top-tier influencers
Organic and sponsored campaign work
Event planning and execution
Planning and executing robust paid media campaigns for a variety of clients
Experience with mid- to large-sized budgets
Reporting, analysis, and optimization of plans
Creating, proofing and editing copy for social content
THE REVOLUTION OF DANCE
A Hennessy video that combined audience passion points (dance, music) with brand heritage (250 years of Hennessy) by taking advantage of a culturally relevant holiday (National Dance Day).
OREO SNACK HACKS
Launched Oreo's Tumblr through a campaign based on a key insight: consumers love to "hack" their Oreo cookies. The campaign consisted of several videos featuring high-profile chefs, who were tasked with creating a lofty Oreo creation of their own.
THE MOMMY AWARDS
A Fisher-Price global social campaign that invited users to celebrate moms by "virtually" rewarding them with cute trophies, such as an airplane with a spoon for a nose ("Super-Sonic Spoon Feeder"). Select users were then rewarded with real, 3D-printed trophies.
Developed Bambi the Pup's Instagram content and audience strategy, resulting in upwards of 1500 organic follower growth in less than a year and a feature on leading dog Instagram account @dogsofinstagram. Partnered with various local dog apparel brands, including @LoveThyBeast, which featured Bambi on site and catalog.
BOLDER THAN BOLD
For the Super Bowl, helped drive a Facebook-driven video strategy to increase awareness of Butterfinger's new "Bolder than Bold" campaign. Content consisted of social-first video to pique interest with consumers before the big game.